Leading a University-Wide Institutional Rebrand

Challenge

The institution needed to modernize its brand identity and communications to reflect its growth and evolving mission — while maintaining trust with executive leadership, Board members, faculty, and external partners throughout the transition. The rebrand touched every visible channel, from the website to marketing materials, and required alignment across groups that don't always share a single point of view.

Approach

• Led a six-month institutional rebrand involving executive leadership, Board members, external agencies, and cross-functional teams.
• Directed executive communications and Board engagement throughout the initiative, keeping decision-makers aligned at every stage.
• Shaped digital strategy across the institution's core channels, including website architecture and brand guidelines.
• Coordinated timelines and deliverables between internal teams and external creative and technical agencies.

Outcome

The university-wide rebrand launched successfully, strengthening institutional trust and modernizing the digital presence across audiences — students, faculty, Board members, and the broader community.