Stefany Cortés — Marketing & Communications Leader
Marketing & Communications Leader

At the intersection of marketing, communications and business.

People-centered marketing and communications leader and natural storyteller with 15+ years of experience across energy, chemicals, infrastructure, industrial B2B, and multinational organizations. I bring extensive experience across North and Latin America, with a strong understanding of the business and market dynamics of both regions.

Energy · Chemicals · Infrastructure · Industrial B2B

Stefany Cortés speaking at A Night to Remember 2025, Houston
HOUSTON, TX
Corporate Experience

Fortune 500 and global organizations.

Vopak
Brenntag
CEMEX

Before launching my consulting practice, I spent more than 15 years leading marketing and communications across global organizations in energy, chemicals, infrastructure and industrial B2B. My experience spans brand and integrated marketing, corporate and executive communications, employee engagement, change communications, reputation, public affairs and complex business initiatives across North and Latin America.

Integrated Marketing B2B Marketing Brand Strategy Corporate Communications Executive Communications Internal & Change Communications Employee Engagement Reputation & Crisis Communications
View Full Career on LinkedIn
Experience at a Glance

15+ years, global reach, measurable results.

15+ Years in Marketing & Communications
18 Countries Supported
7,000+ Employees Across Regional Communications
$800K Annual Communications Budget Managed
30K+ Organic Community Built in Six Months
Complex Industries Energy·Chemicals·Infrastructure·Industrial B2B·Manufacturing·Higher Education
Selected Results
What I Bring

Four executive capabilities across marketing and communications.

Strategic Marketing & Brand

Integrated marketing, B2B marketing, brand positioning, digital strategy and campaigns that connect business priorities with customers and audiences.

Corporate & Executive Communications

Corporate positioning, executive communications, internal and external communications, reputation, media and complex organizational narratives.

Employee, Change & Stakeholder Engagement

Employee engagement, change communications, public affairs and stakeholder strategies across employees, communities, government, customers and external audiences.

Global Strategy, Regional Execution

Experience translating global strategies, brands and business priorities into relevant execution across North and Latin America, working across markets, cultures and functions.

Selected Experience

Selected Experience

Vopak | Energy & Infrastructure

Regional Marketing Communications Manager Americas

Led Americas Marketing & Communications strategy across four languages, partnering with executive, commercial, operational and functional leadership on business development and major infrastructure projects. Managed regional strategy, agencies, employee engagement and an annual budget of approximately $500K, including Oracle and Workday change communications and a global corporate purpose and brand rollout.

Marketing & Communications Business Development Support Employee Engagement Executive Communications Public Affairs & Reputation
Explore selected projects →
  • Prince Rupert, Canada — Community consultations and stakeholder engagement involving residents, government officials and the Port Authority during development and environmental assessment.
  • Baytown, Texas — Neighbor communications and City Council hearings around a contested industrial development/permitting process.
  • U.S. Gulf Coast / GCGV — Community communications supporting development of Vopak's terminal serving the ExxonMobil–SABIC project, including FAQs, website content and community updates.
  • Regulatory & Crisis Response — Communications support around an EPA Consent Decree and an ITC terminal fire.
  • Growth & Business Development — Communications supporting the $620M acquisition of three Dow terminals and Vopak's expansion into Pacific Canada.
Brenntag | Global Industrial B2B

Director of Communications Americas

Strategic advisor to three Regional Presidents, leading the Americas rollout of Brenntag's global brand across 18 countries and 7,000+ employees. Built B2B thought leadership and multi-channel marketing content, including Brenntag Sustainability Insights, while leading two direct reports, two external agencies and enterprise transformation and change communications on an annual budget of approximately $800K.

B2B Marketing Brand Strategy Thought Leadership Change Communications Global-to-Local Execution
Strategic Marketing & Communications Consulting

Brand, Digital & Growth

Advise leaders and organizations on brand strategy and positioning, digital and AI-enabled marketing, CRM and marketing automation, executive communications and stakeholder engagement. Recent work includes organizational rebranding, executive events and building an organic digital community from zero to 30,000+ followers in six months.

Brand Strategy Digital Marketing AI-Enabled Marketing CRM & Automation Executive Communications Stakeholder Engagement
CEMEX | Global Building Materials

Human Resources Analyst – Communications

Developed and launched CEMEX Cares, a nationwide employer branding initiative supporting 8,500+ U.S. employees, and led communications for leadership programs involving more than 500 leaders.

Employer Brand Employee Engagement Leadership Communications
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Higher Education · Explicas CIU

University Rebranding That Positioned an Institution for AI Education

Led a six-month rebrand for Catholic International University, repositioning the institution around ethical AI and the liberal arts in partnership with the University President, Board Chairman and two Archbishops, and supporting growth across Latin America, Asia and India.

View Full Case Study →
Visual coming soon
Digital Education · Finanzas en Pareja

Building an AI-Enabled Digital Marketing Ecosystem and 30,000+ Community

Founded and led a bilingual financial education platform from the ground up — brand strategy, CRM, marketing automation, email, SEO, content and lead nurturing across multi-channel campaigns — growing an organic digital community from zero to more than 30,000 followers in six months.

View Full Case Study →
Executive conference
Conferences · Totus Tuus

Executive Conferences Bringing Together Industry and Community Leaders

Served as Master of Ceremonies and led communications and stakeholder engagement for executive conferences and fundraising events such as Totus Tuus, bringing together leaders including the CEO of Entergy Texas, the CEO and COO of M&H Engineering, Houston Councilwoman Mary Nan Huffman and other senior leaders across energy, utilities, legal, nonprofit and public sectors.

View Full Case Study →
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Nonprofit · Spanish Night to Remember / Joy of Living / Paradisus Dei

Marketing, Communications & Event Execution for A Spanish Night to Remember

Led marketing, communications and event execution for A Spanish Night to Remember at Houston's Hobby Center, benefiting Red-M, with the Houston Mayor, civic leaders and C-suite executives across energy and business in attendance.

View Full Case Study →
Visual coming soon
Energy & Industrial Infrastructure · Multi-Market

Communicating Complex Infrastructure Projects Across North America

Led business development support, project positioning and stakeholder, community and permitting communications across large-scale infrastructure initiatives — including the ExxonMobil–SABIC Gulf Coast Growth Ventures project, Vopak Pacific Canada and the Baytown terminal expansion — translating technical and operational complexity into clear, aligned messaging.

Brenntag
Chemicals & Distribution · Brenntag

Scaling Brand and B2B Communications Across 18 Countries

Led the Americas rollout of Brenntag's global brand across 18 countries while developing B2B thought leadership and multi-channel marketing content supporting commercial priorities, including Brenntag Sustainability Insights, for a region of 7,000+ employees.

My Approach

Marketing and communications start with the business.

I believe the best marketing and communications leaders understand the business before they build the message. That means listening to customers and stakeholders, understanding operational and commercial priorities, anticipating reputation risks, and then building marketing and communications that people can understand, trust and act on.

Listen Understand Align Communicate
Leadership & Speaking

Leadership & Speaking

From executive leadership conferences to industry and community events, I enjoy bringing people together around ideas that move organizations forward.

Stefany Cortés speaking at Spanish Night to Remember 2025
MAY 7, 2025

Spanish Night to Remember

Hobby Center, Houston, TX — a production by Undebel Flamenco Co., co-hosted with Mavericks for Children's Rights, benefiting Red-M & The Houston 20.

Stefany Cortés speaking at the Totus Tuus Authentic Leadership Conference
HOUSTON, TX

Totus Tuus Authentic Leadership Conference

Hyatt Regency Houston West.

AI & Digital Toolkit

The marketing and communications stack.

AI-enabled Capabilities
  • AI-Enabled Marketing & Communications
  • Research
  • Executive Presentations
  • Content Development
  • CRM & Marketing Automation
  • SEO & Email Marketing
  • Workflow Automation
  • Knowledge Management
  • Editorial Review
  • Lead Nurturing
  • Audience Segmentation
  • Conversion Optimization
Tools, by Category
AI
  • ChatGPT
  • Claude
  • Perplexity
  • Copilot
Communications
  • HubSpot
  • GoHighLevel
  • Google Analytics
Creative
  • Canva
  • Adobe
Automation
  • Zapier
  • GoHighLevel
Certifications & Professional Development

Certifications & Professional Development

  • Advanced Digital Marketing & Growth Mentorships — 2025–2026: Funnel Strategy, Demand Generation, Paid Media, Marketing Automation, Launch Strategy, Audience Segmentation & Conversion Optimization
  • Strategic Stakeholder Management — Cornell University
  • Digital Marketing and Social Networks — Tecnológico de Monterrey
  • ESAP & SCALE Certified — Emotional Intelligence Training & Research Institute
Perspectives

Insights on marketing, communications and complex industries.

Why AI Adoption Is a Communications Challenge Before It's a Technology Challenge

Artificial intelligence is transforming industries at an unprecedented pace...

Read Article →

Translating Complexity Into Clarity

The most successful organizations don't simplify complexity...

Read Article →

Reputation Is Built Long Before a Crisis Happens

Corporate reputation is earned through trust...

Read Article →
About

The story behind the work.

I'm people-centered at heart, and storytelling has always come naturally to me. Over more than 15 years working across energy, chemicals, infrastructure, industrial B2B and multinational organizations, I've learned that building relationships and bringing people together is what makes marketing and communications work.

What keeps me engaged is understanding how a business actually runs — its commercial priorities, its operations, its people — and then turning that complexity into strategies and stories that people can understand, trust and connect with.

That path has taken me from CEMEX, to energy infrastructure at Vopak, to regional brand and communications leadership across 18 countries at Brenntag, and today to advising organizations and leaders across North and Latin America on marketing, communications and growth.

Testimonials

What clients and collaborators say.

"I had the opportunity to work closely with Stefany and came to value her as a strategic business partner. One of her greatest strengths is her ability to build trusted relationships across functions, regions, and cultures, bringing people together around common business objectives. Her professionalism, sound judgment, and business perspective earned the confidence of senior leaders, and she consistently ensured that marketing and communications supported broader business priorities. What always stood out to me was Stefany's ability to bring fresh perspectives, challenge ideas constructively, and advance strategic initiatives. She approaches every situation with professionalism, integrity, and a genuine commitment to creating value for the business. Beyond her expertise, Stefany is someone leaders trust and genuinely enjoy working with. I would confidently recommend her to any organization looking for a marketing and communications leader who can build strong partnerships, influence across the organization, and drive meaningful business outcomes."

Chris Robblee President, Vopak Asia View LinkedIn →

"I had the pleasure of working with Stefany and always appreciated the way she built strong partnerships across the organization. She quickly earned the trust of leaders and colleagues through her professionalism, sound judgment, and genuine interest in understanding both the business and its people. Stefany understands that communications are not just about delivering messages — they're about building culture, strengthening engagement, and helping organizations navigate change. She was a valued partner on initiatives involving internal communications, employer branding, employee engagement, and leadership communications, always bringing thoughtful ideas and a collaborative approach. Beyond her professional expertise, Stefany is someone people naturally enjoy working with. She has the ability to influence without relying on formal authority, build credibility across the organization, and bring people together around a common purpose. I would confidently recommend her to any organization looking for a marketing and communications leader who can strengthen culture, support leadership, and create lasting business impact."

Josue Basave HR Director — CEMEX USA View LinkedIn →

"Stefany was one of my trusted communications advisors and someone whose judgment I came to value greatly. She has a remarkable ability to quickly understand complex business priorities and translate them into clear communications that create alignment, build trust, and support better decision-making. What I appreciated most about working with Stefany was her willingness to provide honest, thoughtful feedback. She was comfortable challenging my thinking and offering a different perspective whenever she believed it would lead to a better outcome. That's a rare quality and one I value highly in any advisor. She builds strong relationships, earns credibility naturally, and consistently brings professionalism, integrity, and sound judgment to everything she does. Last but not least: Stefany deploys humor in her communication in a pleasant and balanced way. Besides her many skills, it is simply a lot of fun to work with her. I recommend Stefany with complete confidence to any organization looking for a senior communications leader who can serve as a trusted advisor to executive leadership."

Boudewijn Siemons CEO — Port of Rotterdam View LinkedIn →

"I worked with Stefany on digital transformation initiatives and was impressed by her ability to translate complex technical and operational topics into clear, practical communications. She knows how to work with senior leaders, technical teams, and cross-functional stakeholders to create messaging that supports alignment, adoption, and business priorities. I would highly recommend her for strategic communications, corporate communications, change communications, and marketing communications roles in complex business environments."

Diana Salguero Director, Digital Technology Business Interface, Commercial — LyondellBasell View LinkedIn →

"I worked with Stefany on key HR compliance projects, and I've seen firsthand how easily she translates complex policies into clear, practical, and engaging communications. She collaborates seamlessly across Legal and HR to keep messaging accurate and sensitive, helping employees quickly understand changes and expected actions. I highly recommend Stefany for any internal, strategic, or change communications role, especially in complex environments."

Luis Trasfi Chief Counsel — Marathon Petroleum View LinkedIn →

"I had the pleasure of working with Stefany at Vopak as part of our global communications team, where she led communications across the Americas. She was a trusted partner to both the regional business and the global communications team, consistently bringing strategic thinking, sound judgment, and a collaborative approach to everything she did. One of the things I appreciated most about working with Stefany was her ability to bring people together. Although we were based in different regions, she built strong partnerships across our global communications team and with business leaders throughout the Americas. She has a unique ability to translate complex business and operational challenges into clear communication strategies while creating alignment across countries, cultures, and functions. Beyond her expertise, Stefany is someone people genuinely enjoy working with. She is collaborative, dependable, proactive, and earns the trust of the people around her. I'd welcome the opportunity to work with Stefany again and wouldn't hesitate to recommend her to any organization looking for a trusted communications leader and business partner."

Catina Tanner Senior UX Writer, Storyteller & Content Creator — Booking.com View LinkedIn →

"It's rare that you come across standout talent like Stefany. Stefany expertly filled the role of HR Analyst for CEMEX USA Human Resources Planning and Development team starting March 2012 after being transferred from CEMEX's operations in Mexico. I was always impressed with Stefany's ability to get people on board with ideas — even people who were initially on a completely different page: many times like me. Her ability to juggle multiple projects was unique and made a dramatic difference in the productivity level of our team. No matter how tense a situation, Stefany made sure everyone left with a smile. As a team member or a leader, Stefany earns my highest recommendation."

Karl H. Watson CEO — Baker Construction Enterprises View LinkedIn →

"Stefany and I worked together on the Human Resources Team at CEMEX. While working there, Stefany and I worked on a non-monetary recognition program initiative that we led for the company. Working with her was a great experience — she is very hands-on, responsible, and very good at managing projects. She was eager to learn, open to listen to different points of view, and to share her knowledge. I knew I could count on her to complete this project and any other project we needed to complete together. Her disposition and team-oriented personality made it easier to work as a team and to develop the program. Stefany always made sure to treat everybody with professionalism and respect."

Katia Carrasquillo Director, Global Compensation and Total Rewards Analytics — Enviri View LinkedIn →

"I have thoroughly enjoyed working with Stefany over the years. I have witnessed her growth and have seen her accept opportunities to take on more tasks and develop new skills. Stefany has always provided excellent resources, creativity and support to her team. She continues to be a strong leader in our HR department. She is hardworking, full of passion for work and enthusiastic even when facing difficult situations."

Eshé-Rae Adams Associate Director, Human Resources — Tanabe Pharma America View LinkedIn →
Stefany Cortés
Contact

Let's connect.

I'm always interested in conversations about marketing, communications, business, energy, infrastructure and industrial markets.

Direct

Email & LinkedIn

The fastest ways to reach me directly.

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Résumé

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